Direct marketing can increase your Chicago, IL client base
Understanding your target market is a crucial part of the success of any business. Whether a new organization is trying to gain exposure for their latest creation, or an established company is looking to revitalize a once popular invention, knowing your ideal market is the key to making smart advertising decisions.
Start your research by defining what your product is or what your service does for people, more specifically in the current market or in the setting that is most appropriate for your business.
For example, defining a pizza shop’s signature thin crust pizzas as “a deliciously light taste of fresh, homemade, Italian flavors too large for just one person to enjoy” helps to define your target market as families/ large groups of people looking for quality ingredients that can easily satisfy anyone’s cravings.
With some research you might find that other pizza shops serving your same area are all keying in on quick service as their top selling feature. Your description of the pizza might not emphasize super speedy service because you want to focus on the “fresh” and “homemade” experience that bringing a large group of friends and family to visit your shop has to offer.
By conducting this research within your field you might begin to see that to boost your business you want to target your marketing towards large, higher income families living within a certain area near your shop. They might be more likely to enjoy a high-end feast that those other pizza shops aren’t targeting.
Simply researching and defining why your Chicago business has a level of expertise higher than your competition is the first part of creating a marketing plan for your new organization.
Get more clients in Chicago, IL
Once you’ve defined what classifies a potential customer, you want to go out and tell these people all about your company. This is where Capital List, LTD. comes in.
Capital List has the resources to get your message to that highly targeted market in Chicago. We pride ourselves on being data specialists. Not dealing with advertisement design or printing allows us to focus on finding those key characteristics about your prospects that will make your direct mail marketing campaign a success. By complementing our extensive tools and information for lists with your company’s research on who is most interested in your business, we can create a very precise email database, phone list, etc. of contacts that have a higher likelihood of becoming prospective clients.