Capital List can help you begin marketing your business and build a client base in Denver, Colorado. As a new company in Denver, Colorado there is a lot of commitment and hard work that goes into creating your product or fine-tuning what specialty services you offer. Your dream could possibly be years in the making and when the time finally comes to make your vision a reality, you want everything to go off without a hitch. Now that you’ve got your idea you want to share it with the world, what do you do first?

Build a client base in Denver, CO

grow client base in Denver, CO

When you come up with a great concept or a revolutionary new take on how to do something, your immediate reaction is likely to tell others about it. Often times, this is how we realize that our ideas are worth pursuing: by sparking interest in others when explaining the inspiration behind the new business concept. Their support and curiosity is commonly a driving force behind pursuing the start of a new business in Denver.

Once you have established the plan and goals for a new business, you want to make sure that you are able to sell your merchandise and services to the audience that will both appreciate and pay top dollar for what you have to offer. But if this is the first time you’re trying your hand at sales lead generation in this field, how do you know who to start direct marketing towards? Capital List’s formula for getting a return on your investment: research, target marketing, and analysis.

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Direct marketing can increase your Denver, CO client base

Understanding your target market is a crucial part of the success of any business. Whether a new organization is trying to gain exposure for their latest creation, or an established company is looking to revitalize a once popular invention, knowing your ideal market is the key to making smart advertising decisions.

Start your research by defining what your product is or what your service does for people, more specifically in the current market or in the setting that is most appropriate for your business.

For example, defining a pizza shop’s signature thin crust pizzas as “a deliciously light taste of fresh, homemade, Italian flavors too large for just one person to enjoy” helps to define your target market as families/ large groups of people looking for quality ingredients that can easily satisfy anyone’s cravings.

With some research you might find that other pizza shops serving your same area are all keying in on quick service as their top selling feature. Your description of the pizza might not emphasize super speedy service because you want to focus on the “fresh” and “homemade” experience that bringing a large group of friends and family to visit your shop has to offer.

By conducting this research within your field you might begin to see that to boost your business you want to target your marketing towards large, higher income families living within a certain area near your shop. They might be more likely to enjoy a high-end feast that those other pizza shops aren’t targeting.

Simply researching and defining why your Denver business has a level of expertise higher than your competition is the first part of creating a marketing plan for your new organization.

Get more clients in Denver, CO

Once you’ve defined what classifies a potential customer, you want to go out and tell these people all about your company. This is where Capital List, LTD. comes in.

Capital List has the resources to get your message to that highly targeted market in Denver. We pride ourselves on being data specialists. Not dealing with advertisement design or printing allows us to focus on finding those key characteristics about your prospects that will make your direct mail marketing campaign a success. By complementing our extensive tools and information for lists with your company’s research on who is most interested in your business, we can create a very precise email database, phone list, etc. of contacts that have a higher likelihood of becoming prospective clients.

Contact us for free list research, mailing, E-mail and Telemarketing Lists of all types.

Call Toll Free: 1-888-299-5478

Converting Those Business Leads into Sales

Once you get your message out there, you’ve got the data you need to analyze what worked best for your campaign. Because Capital List is able to use such specific information when selecting their list options, performing your own analytics, you will be able to pinpoint the trends in what was successful for promoting your business. From here you will be able to adjust your advertisements and marketing techniques to better engage your new clients. As a new business, getting your name in the right hands is just the start of building a client base. Learning from specific, data driven information and lists provided by Capital List is one of the best ways to more precisely define how to focus the direction of your new business.

For other tips and tricks, check out some of our other articles such as “Capital List’s Solution to the Divide Between Push and Pull Marketing” and “How to Reach and Connect with My Audience Using Lists”, or connect with us by calling toll free at 1-888-299-5478 today!

Let Capital List deliver your message to new business owners. For more information about our company or our mailing lists of new business owners, contact us today at 1-888-299-5478, or complete the form below.

What Customers are saying about our targeted email lists

At Capital List, we guarantee deliverability of your message right to the mailboxes of families with young children. The focus of our business is lists and lists only, which makes us experts in our industry. Our extensive experience has give us the knowledge and professionalism to provide exceptional service to our customers.

Thank you Sam and Bill with Capital List for making my job a lot easier. Your quick response and list knowledge is 1st class. I know that when I purchase a list from you that I am getting the exact info I need for my clients. Until I found you guys, my list orders of the past, were complete nightmares. Thanks again for all your hard work!
– R.B. New Orleans, LA

Outstanding Service! Capital List has exceeded my expectations! The helpful staff made getting my job done a whole lot easier. I would recommend them to anyone needing direct mail services.
– K.B. Zanesville, Ohio

Capital List pulled through for me. I am so impressed with how quickly Sam helped resolve my client’s mailing list issues. We were on a very tight print deadline and Capital List pulled through for me. The mailing went out without a hitch and ON TIME!! I will be referring more clients to Capital List.
– Cindy Elmer Lewis Center, OH

Let us help you deliver your message to Columbus families with young children. For more information about our business or email marketing, contact us today at 1-888-299-5478, or complete the form below.

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Frequently asked questions about our list service:

Why should I use a list broker?

Within our industry there are list compilers, list managers and list brokers. The advantage of using a list broker such as Capital List, is complete access to the hundreds of specific lists available. List compilers or managers may only specialize in a few types of lists. They may force you into the lists that they compile or manage which may not be the best fit for your project. Many of these companies also offer their lists on the internet for purchase. This may be an option for experienced mailers, but most companies require extensive consultation. At Capital List, our knowledge and experience allow us to provide our clients with the most targeted, up-to-date file for their promotion.

What qualifications do your list brokers have?

Bill Doughty and Sam Watkins have worked in the marketing list business for 25+ years. They started Capital List in 1997 and have helped hundreds of businesses with highly targeted business, consumer, and specialty marketing data for their advertising/outreach promotions.

Where do you get your lists?

Capital list only sources data from the most respected list compilers and list managers. Every list company has strengths and weaknesses. We help our clients avoid costly mistakes. We have partnerships with the best sources to help you reach your target audience.

How often are your lists updated?

All lists are updated on a regular basis. The frequency depends on the type of list. Some files are updated monthly, some quarterly and some are updated at the time of order processing. We can give you specific update dates at the time of process/order.

How accurate are your lists?

We only source the best files for accuracy. No list is perfect since they contain millions of records and are continually changing. We Guarantee our Consumer and Occupant Lists to be over 95% deliverable and our Business Lists to be over 90% deliverable. Any returns beyond those limits will be replaced or credited. Please see our website for details. Specialty lists have different guarantees depending on the file and compiler.

What types of marketing lists are available?

Hundreds of lists with thousands of targeted filters/selects! We do the legwork and list research at no additional cost to you!

What is a specialty list?

A Specialty List is a list that is outside the standard Consumer or Business list files. Some examples of specialty lists would be: Physicians by specialty or type of practice, New Movers/New Home Owners, Pet Owners, Graduating High School & College seniors, Bankruptcy information, Brides-to-be, Auto Loan Lease information, New Parents, Interests Hobbies, Boat Owners, Motorcycle owners and modeled credit file data just to name a few.

Do you do postal mailings?

At Capital List we specialize in the vehicle that gets your postal or e-mail promotion delivered. The List! We do not provide mailing services. We work with a large number of mailing companies throughout the country and can make connections if needed.

Can you print mailing labels for me?

Most lists are e-mailed in an excel format which can be mail-merged to other software for printing labels. We can also arrange for label printing for most small files. Labels are not recommended unless your mailing is very small.

Do I need a bulk rate permit for my mailing?

This depends on the quantity and type of mailing. Most mailing companies allow their clients to use their bulk rate permit for mailings if needed. Mailing companies or the USPS (United States Postal Service) can help direct you.

Should I use a mailing company/lettershop to process my mailing?

This also depends on the type of mailing and quantity. We highly recommend using a mailing company/lettershop to help with most direct mail programs. These companies have the tools to simplify the process and save you money by pre-sorting your mail and running the files through postal software such and NCOA (National Change of Address). The postage savings alone can help justify their fees.

What is the typical turn-around time for my list order?

Most lists are e-mailed the same day that they are ordered. Some specialty files can take an extra day for processing.

How and what type of format will my list be sent?

List orders are typically in an excel format then put into a (.zip) file with all related Postal reports and e-mailed as an attachment.

What is the process and how do I get started with a targeted marketing list?

The first step is research through some fact-finding. We prefer to speak with our clients over the phone. Customers can also complete the request for quote form on our website to get the process started. We ask many questions like: who is your target audience for your promotion? What is the target geography for your promotion? Do you have a target quantity? We then run free “counts” (the number of records available) from the best file available and provide pricing. We can fine-tune your list in many ways. And our goal is to consult our clients through the process.

I don’t have a good idea of who my customers are. Can you help me?

Through our modeling process we can profile your best customer file in an automated process that matches your list against a national compiled database to create a market penetration analysis. The resulting report highlights how your customers differ from those in your marketing universe. We can then apply the intelligence of your penetration analysis to your target market to create a custom prospect audience that looks like your best customers. Contact us for more information.

Can I get consumer phone numbers with my list?

Consumer phone numbers can be obtained. Phone numbers are “scrubbed” against the national Do-Not-Call registry. An updated SAN (Subscription Account Number*) registration number must be supplied to receive consumer phone numbers for telemarketing. More and more consumers delete their “Home” phone numbers and use cellular phones exclusively which reflects the quantities available.


What are the available geography selections on lists?

Not only can we target your lists with targeted demographics, we can help you target your area geographically. We can select by State, County, SCF, Zip Code, Zip4 & block groups. We can also help with custom mapping and radius around an address or location to a distance or quantity.

Are e-mail addresses released? What do you need for an e-mail broadcast? Can you e-mail broadcast to my e-mail list?

Yes, more and more Email list compilers are willing to release their Email addresses for third party marketing. However, you should be aware that you may not be able to use the records being provided because of the restrictions on your Email service provider’s user agreement. Be sure your provider will allow the use of third-party lists. If you choose to do your own broadcast, you are also responsible for compliance with all can spam regulations relating to Email Marketing and privacy.

We also offer Email appending to your current in-house Postal file which may be a better option. Since you already have a relationship with these people your Email is less likely to go into their “Junk” folder. Our recommendation is to always send your first broadcast with a Welcome introduction and a response request to Opt-Out if they don’t want more Email clogging up their in-box. This is good Email etiquette!

The best alternative is to have Capital List manage your campaign using one of our Double-Opt-In Email list compilers. You would provide the HTML Ad Copy, Subject and From lines and a short list of Email addresses to serve as a test for your review and approval. You can also include as many web links as you like on your ad. Once approved, we handle the broadcast on your schedule and provide tracking showing your campaign results. No worries, no liability, no hassle!