The Ideal Future Market
- What are 3 less common, but potentially marketable, characteristics of customers purchasing your products or using your services? For example, that same before mentioned makeup company might say that they want to expand the number of women (1) ages 50 to 75 in (2) medium income homes (3) that have grandchildren who currently do not purchase from their foundation cover-up collection.
- Why aren’t these products or services selling right now? There is a lack of awareness of the older generation about the quality of this natural formula of foundation because it is a newer product and brand that they are unfamiliar with.
- How do we need to address this target market that we are not currently in? Women ages 50 to 75 are more likely to read a physical mailer sent to their homes than to dig deep into an email campaign.
After answering these questions, you will have outlined some of the key components to determining your target market now and in the future.
Using the makeup company examples in our sample questionnaire we could find a whole new target market to pursue with the women ages 50 to 75 that have grandchildren. We could build a whole direct mailer campaign selling the healthy mineral content that will make these gracefully aged women feel rejuvenated while playing with their grandchildren and elated when taking family photos with the little ones running around the house. This could be in the form of a miniature catalogue sent in the mail with a sample of the foundation product and with details about the healthy mineral content.
Taking the time to complete a questionnaire like this can be a great way to narrow down and summarize your goals for a new direct marketing campaign. Do your research and when it comes time to talk about creating a mailing list, email marketing list, or telemarketing phone list with Capital List, you’ll have all the information we need to provide specific, detailed, and accurate list suggestions for you.
Give us a call at 1-888-299-5478 to get detailed quote information for your next list!
What customers are saying about our targeted email lists
At Capital List, we guarantee deliverability of your message right to the mailboxes of your Seattle customers. The focus of our business is lists and lists only, which makes us experts in our industry. Our extensive experience has give us the knowledge and professionalism to provide exceptional service to our customers.
Thank you Sam and Bill with Capital List for making my job a lot easier. Your quick response and list knowledge is 1st class. I know that when I purchase a list from you that I am getting the exact info I need for my clients. Until I found you guys, my list orders of the past, were complete nightmares. Thanks again for all your hard work!
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Capital List pulled through for me. I am so impressed with how quickly Sam helped resolve my client’s mailing list issues. We were on a very tight print deadline and Capital List pulled through for me. The mailing went out without a hitch and ON TIME!! I will be referring more clients to Capital List.
– Cindy Elmer Lewis Center, OH