Direct mail marketing has long been one of the most effective marketing tools utilized by companies to grow their businesses.  Whether you are looking to sell a product or service, or need access to mailing information to make reaching out to a target audience easier, you want to obtain your mailing lists from a provider you can trust.  Capital List has been in the business of providing mailing lists for over twenty years.  You can rely on their experience and expertise to provide you the customized list you need to make your campaign a success.  

Marketing Strategy

What does a direct mailing list provider do?

Direct mail marketing is sending marketing materials or products directly to the homes of consumers or offices of businesses via the mail. The marketing materials can include anything from postcards with an offer, to catalogs, coupons, solicitation letters from nonprofits, or free samples sent by businesses. The possibilities truly are endless. 

Direct mail brokers, like Capital List, provide more than just lists to physical addresses. Capital List provides email addresses (in compliance with the CAM-SPAM Act) and telephone numbers to meet all the marketing news of its clients.  

To save businesses time and money, Capital List provides its clients with targeted lists. Those targeted lists are designed for the purpose of increasing the response rate and to reduce the communication to unqualified recipients. Capital List can customize a targeted list based on geographic area or demographic information such as age, sex, income level or parental status. An excellent direct mail list broker, like Capital List, will create a customized list so that you get the most out of your marketing initiative.  

Contact us for free list research, mailing, E-mail and Telemarketing Lists of all types.

Call Toll Free: 1-888-299-5478

Capital List: The premier direct mailing list provider

When it comes to direct mailing list providers, you have options. That said, you want to select a direct mailing list provider that is experienced, is going to provide you with the best data, and offers excellent customer services. For those reasons and more, Capital List is far superior to its competition. Capital List is able to expertly construct a list that best meets your needs so that you can yield a high return on your marketing investment.  Here are just a few reasons why Capital List is the best choice for your direct mailing needs.  

1. Superior Customer Service

We have been an industry leader in providing direct mailing lists for over 20 years. Building strong relationships with our customers is at the core of our business model and is one of the primary reasons our business has flourished over the last two-plus decades.  We often work with customers who come to us with questions on how to get the most out of their marketing campaigns. We make the investment to spend time getting to know our clients and understand exactly what it is they’re looking for so that they are getting the most out of their dollars spent. At Capital List, we want to get to know you, your business, and who you are targeting for your services.  Our commitment to serving our clients is beyond compare.  

2. Client testimonials

We have forged strong relationships with our clients over the years. Those clients come back to us time and time again and have become the greatest champions of our services. Through their own testimonials, you will learn how Capital List has committed their time and expertise to provide excellent customer service and refined data to help ensure our clients success. 

3. Complimentary Services

We provide free quotes to our customers and prospective clients.  We offer this complimentary service to show our commitment to serving you so that you are making the best decisions for your business.

4. Unparalleled customization produces the best data

Each of our customers has different needs. Their businesses are diverse, dynamic, and positioned for growth. Our customers are small business owners and large corporations.  We work with nonprofits and public organizations.  We provide our services for small community-based campaigns and national marketing initiatives alike.  We pride ourselves on our ability to provide excellence in the customization of the lists we provide.  Our customization ability separates us from our competition. With access to over 250 million targeted addresses with hundreds of demographic options and interest categories to choose from, we have the ability to match your campaign needs with the precision you require.

Contact us for free list research, mailing, E-mail and Telemarketing Lists of all types.

Call Toll Free: 1-888-299-5478
Mailbox in front of home

The benefits of working with a direct mailing list provider 

The largest corporations and the smallest business or organizations can equally benefit by using a targeting mailing list and utilizing the services of a direct mailing list provider.  Some of the benefits of using customized targeted lists generated by expert direct mailing lists providers, like Capital List, are outlined below.  

  • You can target recipients very precisely.
  • You can protect against overwhelming response. With direct mail, you can start out with a modest-size mailing to study the response to make sure you are equipped to  handle the response.
  • You can create a campaign to fit within your budget.
  • Direct mailing produces a quicker result than a more traditional advertising campaign.
  • You can test different approaches to your marketing strategy and determine, based upon the response, which strategy is most effective. For instance, is a “free offer” generating the highest response rate?  You will have the opportunity to assess your most effective strategy.
  • You can never run out of prospects. Use your imagination to find new niche direct-mail markets for your products, whether retail or business-to-business. Your mail list broker or mailing provider can suggest possible target markets worth trying.  This is where Capital List and their years of experience and expertise, makes a difference.

Working with accurate, up-to-date, targeted mailing lists provided through Capital List gives your organization an important advantage in reaching your consumer. Capital List will provide excellent customer service and expert customization of your targeted list to ensure your campaign has the best chance for success.  

Contact us for free list research, mailing, E-mail and Telemarketing Lists of all types.

Call Toll Free: 1-888-299-5478
Data has a better idea

Why Capital List is the direct mailing list provider of choice

Whether you’re a big advertising agency endeavoring on a national campaign or a small vendor looking to market its product locally, Capital List can create a customized and targeted list to help you get the most out of your marketing dollars.  With over twenty years of experience providing excellent customer service and a wealth of expertise in creating targeted lists based on a variety of customer needs, Capital List is truly your mail list broker of choice. We care about our customers and want to see them enjoy success in their marketing campaigns. Our commitment to our customer is among the many reasons we have so many repeat customers over the years as we have worked diligently to foster a relationship with each of them. Engaging Capital List as your mailing list broker will enable you to enjoy the same level of superior customer service while tapping into into its years of experience and expertise in creating customized lists for your marketing campaign.

We value integrity

Capital List only sources data from respected compilers that continually run data hygiene and suppression services to ensure accuracy and compliance with current postal guidelines.  Furthermore, all of its resources and lists are compliant with applicable laws and regulations including the CAN-SPAM Act. 

Contact us for free list research, mailing, E-mail and Telemarketing Lists of all types.

Call Toll Free: 1-888-299-5478

FREQUENTLY ASKED QUESTIONS

Why should I use a list broker?

Within our industry there are list compilers, list managers and list brokers. The advantage of using a list broker such as Capital List, is complete access to the hundreds of specific lists available. List compilers or managers may only specialize in a few types of lists. They may force you into the lists that they compile or manage which may not be the best fit for your project. Many of these companies also offer their lists on the internet for purchase. This may be an option for experienced mailers, but most companies require extensive consultation. At Capital List, our knowledge and experience allow us to provide our clients with the most targeted, up-to-date file for their promotion.

What qualifications do your list brokers have?

Bill Doughty and Sam Watkins have worked in the marketing list business for 25+ years. They started Capital List in 1997 and have helped hundreds of businesses with highly targeted business, consumer, and specialty marketing data for their advertising/outreach promotions.

Where do you get your lists?

Capital list only sources data from the most respected list compilers and list managers. Every list company has strengths and weaknesses. We help our clients avoid costly mistakes. We have partnerships with the best sources to help you reach your target audience.

How often are your lists updated?

All lists are updated on a regular basis. The frequency depends on the type of list. Some files are updated monthly, some quarterly and some are updated at the time of order processing. We can give you specific update dates at the time of process/order.

How accurate are your lists?

We only source the best files for accuracy. No list is perfect since they contain millions of records and are continually changing. We Guarantee our Consumer and Occupant Lists to be over 95% deliverable and our Business Lists to be over 90% deliverable. Any returns beyond those limits will be replaced or credited. Please see our website for details. Specialty lists have different guarantees depending on the file and compiler.

What types of marketing lists are available?

Hundreds of lists with thousands of targeted filters/selects! We do the legwork and list research at no additional cost to you!

What is a specialty list?

A Specialty List is a list that is outside the standard Consumer or Business list files. Some examples of specialty lists would be: Physicians by specialty or type of practice, New Movers/New Home Owners, Pet Owners, Graduating High School & College seniors, Bankruptcy information, Brides-to-be, Auto Loan Lease information, New Parents, Interests Hobbies, Boat Owners, Motorcycle owners and modeled credit file data just to name a few.

Do you do postal mailings?

At Capital List we specialize in the vehicle that gets your postal or e-mail promotion delivered. The List! We do not provide mailing services. We work with a large number of mailing companies throughout the country and can make connections if needed.

Can you print mailing labels for me?

Most lists are e-mailed in an excel format which can be mail-merged to other software for printing labels. We can also arrange for label printing for most small files. Labels are not recommended unless your mailing is very small.

Do I need a bulk rate permit for my mailing?

This depends on the quantity and type of mailing. Most mailing companies allow their clients to use their bulk rate permit for mailings if needed. Mailing companies or the USPS (United States Postal Service) can help direct you.

Should I use a mailing company/lettershop to process my mailing?

This also depends on the type of mailing and quantity. We highly recommend using a mailing company/lettershop to help with most direct mail programs. These companies have the tools to simplify the process and save you money by pre-sorting your mail and running the files through postal software such and NCOA (National Change of Address). The postage savings alone can help justify their fees.

What is the typical turn-around time for my list order?

Most lists are e-mailed the same day that they are ordered. Some specialty files can take an extra day for processing.

How and what type of format will my list be sent?

List orders are typically in an excel format then put into a (.zip) file with all related Postal reports and e-mailed as an attachment.

What is the process and how do I get started with a targeted marketing list?

The first step is research through some fact-finding. We prefer to speak with our clients over the phone. Customers can also complete the request for quote form on our website to get the process started. We ask many questions like: who is your target audience for your promotion? What is the target geography for your promotion? Do you have a target quantity? We then run free “counts” (the number of records available) from the best file available and provide pricing. We can fine-tune your list in many ways. And our goal is to consult our clients through the process.

I don’t have a good idea of who my customers are. Can you help me?

Through our modeling process we can profile your best customer file in an automated process that matches your list against a national compiled database to create a market penetration analysis. The resulting report highlights how your customers differ from those in your marketing universe. We can then apply the intelligence of your penetration analysis to your target market to create a custom prospect audience that looks like your best customers. Contact us for more information.

Can I get consumer phone numbers with my list?

Consumer phone numbers can be obtained. Phone numbers are “scrubbed” against the national Do-Not-Call registry. An updated SAN (Subscription Account Number*) registration number must be supplied to receive consumer phone numbers for telemarketing. More and more consumers delete their “Home” phone numbers and use cellular phones exclusively which reflects the quantities available.

*see DoNotCall.gov

What are the available geography selections on lists?

Not only can we target your lists with targeted demographics, we can help you target your area geographically. We can select by State, County, SCF, Zip Code, Zip4 & block groups. We can also help with custom mapping and radius around an address or location to a distance or quantity.

Are e-mail addresses released? What do you need for an e-mail broadcast? Can you e-mail broadcast to my e-mail list?

Yes, more and more Email list compilers are willing to release their Email addresses for third party marketing. However, you should be aware that you may not be able to use the records being provided because of the restrictions on your Email service provider’s user agreement. Be sure your provider will allow the use of third-party lists. If you choose to do your own broadcast, you are also responsible for compliance with all can spam regulations relating to Email Marketing and privacy.

We also offer Email appending to your current in-house Postal file which may be a better option. Since you already have a relationship with these people your Email is less likely to go into their “Junk” folder. Our recommendation is to always send your first broadcast with a Welcome introduction and a response request to Opt-Out if they don’t want more Email clogging up their in-box. This is good Email etiquette!

The best alternative is to have Capital List manage your campaign using one of our Double-Opt-In Email list compilers. You would provide the HTML Ad Copy, Subject and From lines and a short list of Email addresses to serve as a test for your review and approval. You can also include as many web links as you like on your ad. Once approved, we handle the broadcast on your schedule and provide tracking showing your campaign results. No worries, no liability, no hassle!