Direct mail can be an effective way to reach your potential customers. In order for it to be a success, it must contain two important components: (1) a highly targeted list, and (2) an enticing invitation to make your recipients open it.
Without those two components, your direct mail marketing piece will be among the […]
Starting out, it is difficult to know exactly who your target market is in Jacksonville, Florida. Even over time your ideal customers are subject to change. Therefore, it is important to evaluate your company and its products often to ensure your marketing campaigns are reaching the right people.
Below we have created a questionnaire to […]
Starting out, it is difficult to know exactly who your target market is in Dayton, OH. Even over time your ideal customers are subject to change. Therefore, it is important to evaluate your company and its products often to ensure your marketing campaigns are reaching the right people.
Below we have created a questionnaire to help […]
Whenever you consider investing in a marketing effort, the big question is – “Will I make a good return (ROI) on this?”
Direct Marketing (DM) projects make it easy to determine potential profit. You KNOW when you mail or email an offer and any positive response to that offer goes directly into your revenue. Then, […]
Many organizations are marketing or planning marketing programs to Senior Citizens in Columbus, Ohio. Adult Seniors have needs for all types of products and services and many of them have specific needs, especially the older group of Seniors, eighty and up. Identifying significant sub-groups of adult seniors can be a challenging but important task for […]
Columbus, OH businesses to business companies have unique marketing challenges that stand apart from their business to consumer counterparts. Reaching the right business owners to sell you product or service can seem like a daunting task, especially with the layers of gatekeepers between you and the decision maker.
Capital List has an answer to this common […]
With the great advances in technology that we have seen in the last few decades, it might be difficult to believe that direct mail pieces are even a valuable choice when considering how to direct market to your potential client base in Dayton, Ohio. However, because of a corresponding upturn and oversaturation in the amount […]
New business owners in Phoenix, Arizona are craving information. They need to know how to market their products and services, hire dependable employees and manage their budget. They need help with accounting, security systems, electricity and technology. They have many responsibilities, are constantly putting out fires, and are learning how to manage it all. With […]
Starting out, it is difficult to know exactly who your target market is in Seattle, Washington. Even over time your ideal customers are subject to change. Therefore, it is important to evaluate your company and its products often to ensure your marketing campaigns are reaching the right people.
Below we have created a questionnaire to help […]
Starting out, it is difficult to know exactly who your target market is in New York, New York. Even over time your ideal customers are subject to change. Therefore, it is important to evaluate your company and its products often to ensure your marketing campaigns […]
