Whenever you consider investing in a marketing effort, the big question is – “Will I make a good return (ROI) on this?”

Direct Marketing (DM) projects make it easy to determine potential profit.  You KNOW when you mail or email an offer and any positive response to that offer goes directly into your revenue.  Then, you can easily evaluate whether or not the investment paid dividends – was profitable.

Here is a simple and easy way to evaluate your DM investment.  Just “plug in” your numbers to see how well your DM project should work.

Contact us for free list research, mailing, E-mail and Telemarketing Lists of all types.

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Expense

  • Cost of mailing times the number of pieces mailed
  • Include cost of the list, printing and postage

Revenue

Figure out the number of leads you have to follow up

  1. Multiply number mailed times normal response (+/- 2%)
  2. Multiply result times normal close rate (10%)
  3. Multiply sales times average $ sale times number of sales

Result = Revenue (Revenue – cost = profit!)

  1. ROI = Revenue – Cost divided by Cost

Healthy Club

In the example above, even if only 5 sales were made (5 X $700 = $3,500) ROI would be over 100%.  Direct marketing can be quite profitable – IF you have a very good list.

Investment in a list that can be tailored by specific attributes to be as close to your existing “best customers” is worth every penny.  Characteristics like age, household income, children or not, location, and others should be used to provide the best chance for success.

Both visual and written content is CRITICAL.  The closer that images  and tone of the writing is to the audience’s preferences, the better the results.

It’s important to note that email lists need to have the same degree of detail.  While there is no postage cost for email, visual and written content, particularly in the subject line, are extremely important.

The better the list – and the content – the higher your ROI will be.  A slightly higher investment in the list and content can produce MUCH higher response and close rates.

Do your own math to see if your DM project is worth considering.  And, remember that Capital List is always available to provide advice as well as the best lists to get your offer to your best prospects!

What Customers are saying about our targeted email lists

At Capital List, we guarantee deliverability of your message right to the mailboxes of families with young children. The focus of our business is lists and lists only, which makes us experts in our industry. Our extensive experience has give us the knowledge and professionalism to provide exceptional service to our customers.

Thank you Sam and Bill with Capital List for making my job a lot easier. Your quick response and list knowledge is 1st class. I know that when I purchase a list from you that I am getting the exact info I need for my clients. Until I found you guys, my list orders of the past, were complete nightmares. Thanks again for all your hard work!
– R.B. New Orleans, LA

Outstanding Service! Capital List has exceeded my expectations! The helpful staff made getting my job done a whole lot easier. I would recommend them to anyone needing direct mail services.
– K.B. Zanesville, Ohio

Capital List pulled through for me. I am so impressed with how quickly Sam helped resolve my client’s mailing list issues. We were on a very tight print deadline and Capital List pulled through for me. The mailing went out without a hitch and ON TIME!! I will be referring more clients to Capital List.
– Cindy Elmer Lewis Center, OH

Let us help you deliver your message to Columbus families with young children. For more information about our business or email marketing, contact us today at 1-888-299-5478, or complete the form below.

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Frequently asked questions about our list service:

Why should I use a list broker?

Within our industry there are list compilers, list managers and list brokers. The advantage of using a list broker such as Capital List, is complete access to the hundreds of specific lists available. List compilers or managers may only specialize in a few types of lists. They may force you into the lists that they compile or manage which may not be the best fit for your project. Many of these companies also offer their lists on the internet for purchase. This may be an option for experienced mailers, but most companies require extensive consultation. At Capital List, our knowledge and experience allow us to provide our clients with the most targeted, up-to-date file for their promotion.

Where do you get your lists?

Capital list only sources data from the most respected list compilers and list managers. Every list company has strengths and weaknesses. We help our clients avoid costly mistakes. We have partnerships with the best sources to help you reach your target audience.

How often are your lists updated?

All lists are updated on a regular basis. The frequency depends on the type of list. Some files are updated monthly, some quarterly and some are updated at the time of order processing. We can give you specific update dates at the time of process/order.

How accurate are your lists?

We only source the best files for accuracy. No list is perfect since they contain millions of records and are continually changing. We Guarantee our Consumer and Occupant Lists to be over 95% deliverable and our Business Lists to be over 90% deliverable. Any returns beyond those limits will be replaced or credited. Please see our website for details. Specialty lists have different guarantees depending on the file and compiler.

What types of marketing lists are available?

Hundreds of lists with thousands of targeted filters/selects! We do the legwork and list research at no additional cost to you!

What is a specialty list?

A Specialty List is a list that is outside the standard Consumer or Business list files. Some examples of specialty lists would be: Physicians by specialty or type of practice, New Movers/New Home Owners, Pet Owners, Graduating High School & College seniors, Bankruptcy information, Brides-to-be, Auto Loan Lease information, New Parents, Interests Hobbies, Boat Owners, Motorcycle owners and modeled credit file data just to name a few.

What is the typical turn-around time for my list order?

Most lists are e-mailed the same day that they are ordered. Some specialty files can take an extra day for processing.

What is the process and how do I get started with a targeted marketing list?

The first step is research through some fact-finding. We prefer to speak with our clients over the phone. Customers can also complete the request for quote form on our website to get the process started. We ask many questions like: who is your target audience for your promotion? What is the target geography for your promotion? Do you have a target quantity? We then run free “counts” (the number of records available) from the best file available and provide pricing. We can fine-tune your list in many ways. And our goal is to consult our clients through the process.

I don’t have a good idea of who my customers are. Can you help me?

Through our modeling process we can profile your best customer file in an automated process that matches your list against a national compiled database to create a market penetration analysis. The resulting report highlights how your customers differ from those in your marketing universe. We can then apply the intelligence of your penetration analysis to your target market to create a custom prospect audience that looks like your best customers. Contact us for more information.