The retiree population is the fastest growing age group in the United States. Approximately one in every three Americans is 50 years old or older, and by 2030, one out of every five people will be 65-plus.
The Growing Needs of Retirees in Columbus, OH
These active senior citizens are retirees, empty nesters or snowbirds wanting to enjoy their golden years while maintaining their health and financial security.
Retirees and active retirees present an excellent opportunity for marketers, as these individuals now have time to travel, take up golf and live life to its fullest.
They’ll be interested in health care, investments, traveling, home improvement contractors or downsizing. Retirees will look more seriously at long term care insurance, Medicare supplements and reverse mortgages. Some may need hearing aids, eyeglasses, walkers or wheelchairs.
Marketers can get their message out to this group of active retirees using a targeted mailing list.
The Benefits of a Targeted Mailing List
A targeted mailing list means each individual on the list has been selected based on criteria you have asked for. They have the demographic, lifestyle or interest that matches up perfectly with the product or service you are selling. A targeted mailing list is a great way to connect with potential customers, because you’ll be meeting a need you already know they have.
Being systematic about your mailing list will save you time and money. You’ll increase your response rates and deliver your messages directly and personally to those who want to receive it. A targeted mailing list is a service that pays for itself.
Why Use Capital List for Your Columbus, OH Retirees Mailing List?
At Capital List, we provide highly targeted direct mail lists and permission based email and mobile marketing lists to our many satisfied customers.
Our consumer and business-to-business direct mail lists are compiled using the thousands of demographic and psychographic selections available to us. Capital List generates each list from scratch, and customizes it using information you provide to us about what you are selling and the characteristics of who you are targeting. We have access to resources that will allow us to get the best data available for your particular program or project.
Our retirees and active retiree mailing list allows you to be an educated marketer. You’ll be able to control who is receiving your information, decide what you want to send them, and understand why each individual is receiving it. You’ll be able to track what information is working, and adjust for future success in your marketing efforts.
Capital List focuses solely on lists, making us an expert in our field. Our lists are accurate, current and guaranteed for deliverability. Our staff is knowledgeable, timely and professional, and is committed to exceptional customer service.
Let us help you deliver your message to retirees and active retirees. For more information about our company or mailing lists of retirees and active retirees, contact us today at 1-888-299-5478, or complete the form below.